The Challenge
The challenge for this year's Annual report was to connect with people in a more meaningful way, reduce the amount of paper we utilise in the production of it, extend the reach of our Report to different audiences across different platforms.
The solution
That's why to make things a bit different this time, or at least more practical we came up with a multiplattfrom publication that could extend the reach and comprehension of what we do here.
Multiwhat?
This past year's publication is made in 3 different formats: A concise printed report, a digital version of it, and a community inspired small video series called the Annual Report Series.This series expand the topics covered on the printed version by highlighting the people's stories behind the metrics and data collected throughout the year.
Now also this 3 formats interact with each other... How?
Each printed copy of the report contains the QR code links to the videos that are being released thru the social media channels and hosted at Vimeo, and in the same manner this channels invite you to read the digital version of our report on the Internet, as well as warmly inviting you to pay us a visit and grab your own printed copy here at our premises.
Basically pick what suits you best... isn't that cool?
Please enjoy.
We thought that maybe it would be great to read the report with a bit of a team spirit attitude :)
(away with the isolated serious reading)
"All you need is Love, Design, Business, and Engineering."
Art direction: Joel Meneses
Video & Photography : George Atanassov
Graphics : Joel Meneses
Printing: Bookcover.fi
for scrolling down to this point ;) 🔥
